The UP Experience is pleased to welcome Jane McGonigal, author of The New York Times best seller Reality is Broken, and world-renowned designer of alternate reality games, where real-life activity is re-framed as a game. During her UP presentation — “How Gaming Will Change the World” — Jane will passionately share the reasons her number-one goal in life is to see a game developer win a Nobel Peace Prize.
As Creative Director for Social Chocolate, Jane develops games powered by the science of positive emotion and social connection. She specializes in games that challenge players to tackle real-world problems, such as poverty, hunger, and climate change, through planetary-scale collaboration. Her games have been featured in The New York Times, Wired, and The Economist, and on MTV, CNN, and NPR.
Jane believes game designers are on a humanitarian mission, and games can be created to improve the way we learn, work, solve problems, and lead our real lives. And she passionately argues that game designers are effectively “happiness engineers” or, rather, experts in making difficult tasks engaging.
Jane has created and deployed award-winning games and secret missions in more than 30 countries on six continents, for partners such as the American Heart Association, the International Olympics Committee, the World Bank Institute, and the New York Public Library.
To learn more about Jane and what we will gain by making reality work more like a game,
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